Insights
Thinking About Building an App? Start Here.
Straightforward advice for founders and businesses planning, building and growing digital products.
Costs
How Much Does It Cost to Build an App in the UK?
What actually drives the price, and how fixed-price packages work.
Coming soon
Planning
How Long Does It Take to Build an App?
The stages of a build and what affects your launch date.
Coming soon
MVP
What Is an MVP – and What Should Yours Include?
How to decide what belongs in version one.
Coming soon
Platforms
iPhone vs Android: Which Should You Build First?
How to choose based on your users, not the technology.
Coming soon
Planning
10 Mistakes Founders Make When Building Their First App
The common traps, and how to avoid them before you spend.
Coming soon
Planning
How to Turn an App Idea Into a Development Brief
A simple way to get your idea out of your head and onto paper.
Coming soon
Planning
How Does an App Make Money?
Subscriptions, transactions, advertising, marketplace commissions and paid features, explained.
Coming soon
Platforms
Native vs Cross-Platform App Development
The difference in plain English, and when each makes sense.
Coming soon
AI
How Much Does an AI App Cost?
Build costs, ongoing usage costs and how to keep AI commercially sensible.
Coming soon
After Launch
What Happens After Your App Goes Live?
Updates, fixes and planning version two.
Coming soon
Thinking about building something?
Tell us the idea and we’ll help you work out the next step.